Yes, I know you haven’t had your first pumpkin spice latte of fall yet (ahem, it’s still summer). And yes, I’m still here to talk about this year’s beauty advent calendars, which you can’t even open until December. My reasoning: Brands are releasing their calendars earlier and earlier (which is why I’m writing this before the leaves change color), so if you wait until now, you might miss out on the hottest calendars of 2025.

Beauty is in the eye of the beholder, so only you know what you want this holiday season. Do you want to stick with your favorite brands, or take this opportunity to try something new? If you’re the latter, Sephora and Anthropologie’s curated collections are your best bet, covering popular products like makeup, skincare, and fragrance. But if you want to spend your money where you really want to, buy an advent calendar from a brand you’re familiar with, like Charlotte Tilbury, Benefit, or L’Occitane. Either way, this year’s advent calendars offer every bit of value (and more).

We’re still a long way off from peak Christmas advent calendar season, so I’ll be updating this list as new items become available and as they sell out. My expert advice: If you see something you like, buy it now, because it will sell out quickly.